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PetroForum MENA 2017

PetroForum MENA 2017

September 25-26, 2017

Park Hyatt, Abu Dhabi

Park Hyatt, Abu Dhabi | September 25-26, 2017

The 3rd PetroForum for MENA featured over thirty oil companies spanning UAE, Turkey, Saudi Arabia, India, Pakistan, Oman and Egypt.

A total of 500 one-to-ones put these oil company teams directly in front of the largest international names in fuel dispensing equipment, technology and food to go. With ADNOC Distribution as the Oil Company Partner for the event, Abu Dhabi proved to an location for the most productive and exciting event for the region to date.

"A brilliant way to meet many new oil companies at one time" Elias Maksoud, Subway

"I met with a supplier who offers a service I didn't even know existed!" Darren Smith, Emarat

"Lots of market intelligence and some great contacts.  These events are much better value for money than an exhibition" Dave Bowman, CPI

"We came to understand many insights for future technologies.  The format was so good, by the end we felt we'd only spent a few hours at the venue" Abdussalam Khan, Bharat Petroleum

Saeed Mubarak Al Rashdi

Guest Speaker, Saeed Mubarak Al Rashdi, Acting CEO, ADNOC

'ADNOC Distribution is delighted to collaborate with the 2017 edition of PetroForum MENA as Oil Company Partner. We will bring our knowledge and experience to the table and share insights with other NOCs from our region as well as innovative manufacturers from across the globe. Events such as this one enable ADNOC Distribution to connect with innovators in the field and indentify best-in-class concepts that can be adapted to enhance our own operations.'

Dr Ali Guidoum
Industry Expert

Chair, Dr Ali Guidoum, Industry Expert

Dr Ali will be welcoming you to this year's PetroForum, and moderating the opening conference. He'll introduce innovative Ignite Talks, as well as chair our retailer panel.

Roman Probst
VP Sales EMEA, Franke

Ignite Session, Roman Probst, VP Sales EMEA, Franke

Roman will dig into consumer trends and highlighting market growth of espresso-based beverages. He will then segway into C-Store specific trends, speaking to their most popular times, foods, and how hot beverages are growing in the C-Store category.

Robert Onion
Chairman, Circle Brands

Ignite Session, Robert Onion, Chairman, Circle Brands

Based on 25 years experience in brand development in the Gulf region, Robert will deliver 10 quick fire points to consider when developing a fuel retail brand. What are the 10 key considerations to create profitable retail brands that keep customers coming back and help grow your business?

Darren Smith
Senior Manager Retail Marketing, Emarat

Panellist, Darren Smith, Senior Manager Retail Marketing, Emarat

Darren Smith has 30 years retail experience both in UK and Middle East, from Hypermarkets to forecourt convenience stores. He has conceptualized and developed several retail concepts including franchise businesses.

A. Redha Nowrooz
Coordinator Technical & Business Support, Bapco

Panellist, A. Redha Nowrooz, Coordinator Technical & Business Support, Bapco

Holding a BSc in Mechanical Engineering and an MSc in Business Administration, Redha began as an Engineer at Aluminium Bahrain in 1998. He then joined BAPCO in 2001, joining the Planning and Development team in 2011. He has built a strong background in leading teams, trouble-shooting, planning & managing projects, and strategic planning.

Mervin Prakash Fernandes
Automation Development Analyst, ADNOC Distribution

Panellist, Mervin Prakash Fernandes, Automation Development Analyst, ADNOC Distribution

Mervin Fernandes is an Automation Dev Analyst at ADNOC Distribution with over 14 years’ experience in the area of Business/Operation Technology.
He has been part of various Automation projects across ADNOC Distribution network ranging from Convenience Stores, Service Stations -Forecourt Management, e-Commerce, Electronic Payment Systems and Mobility.

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Event Partners

ADNOC Distribution

ADNOC Distribution is an integrated energy company that markets and distributes petroleum products and services within the United Arab Emirates and internationally; renowned for the exceptional quality and reliability of its products and services.

Franke Coffee Systems

Franke Coffee Systems is a leading provider of of B2B solutions for coffee preparation. Headquartered in Aarburg (Switzerland), the company employs approximately 500 employees, and also relies on a global service and distribution network with over 300 partners. Learn more at

PetrolPlaza is the primary online business-to-business information source for decision makers in the petrol retailing, fuel logistics and car wash market.

UNITI expo

UNITI expo is the leading European trade fair for the retail petroleum and car wash industries. The biennial event provides a unique opportunity for exhibitors and visitors to develop business relationships with customers and professionals alike.

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