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PetroForum MENA 2019

PetroForum MENA 2019

September 23-24, 2019

Hyatt Regency, Dubai

Hyatt Regency, Dubai | September 23-24, 2019

With the industry moving at pace towards new technologies and environmental change, it is now more critical than ever for fuel retailers from across the Middle East and North Africa to come together, exchange ideas and build strong business partnerships. PetroForum MENA – now in its 6th year – takes service station stakeholders to the thriving metropolis of Dubai to inspire business chemistry and engage with industry developments.

Inviting top-level directors and managers from oil companies across the region, the event encourages face-to-face discussion with globally recognised suppliers in fuel and c-store equipment and technology. The two days stimulate lasting partnerships and identify new opportunities to build resilient businesses.

Zaid Alqufaidi
MD Retail, Emirates National Oil Company (ENOC)

Chair, Zaid Alqufaidi, MD Retail, Emirates National Oil Company (ENOC)

Zaid Alqufaidi is the Managing Director of ENOC Retail. Zaid is responsible for the strategic development of ENOC’s retail business stream. Alqufaidi comes to his role with extensive experience across the energy value chain, that includes the marketing, aviation, terminal operations and supply sectors. Alqufaidi held numerous managerial positions and has played an instrumental role in the development of EPPCO’s retail network.  Prior to his current post, Alqufaidi held the position of Managing Director of ENOC Marketing. He was also Chief Executive Officer for EPPCO Group of Companies in 2010.

David Kalife
CEO Oman Oil Marketing Company

Speaker, David Kalife, CEO Oman Oil Marketing Company

David Kalife, CEO of Oman Oil Marketing Company since May 2017, is responsible for spearheading the company’s growth strategy, with a focus on developing its business network, market share in the region, brand influence and international relations. David's presentation will focus on Oman Oil's Green Station Concept and will examine the impact of solar panels, LED lighting, electrical charging and vapour recovery systems.

Maurizio Libutti
COO, OLA Energy

Speaker, Maurizio Libutti, COO, OLA Energy

Maurizio LIBUTTI  has  25 years’ experience in Petroleum Refining & Marketing. He joined the TOTAL Group in 1993. His first assignment was in retail. He then occupied different positions in Europe as supply and logistic manager Belgium,  Italy  then in Paris as Refining and Supply manager for Africa, Caribbean and Middle east. Since 2002 he has occupied different senior positions including, Retail Manager of TotalErg Italy; General Manager of Total Mauritius; General Manager of Total Tunisia. In June 2016 he joined OLA Energy as West Regional Manager Africa. He is currently Chief Operating Officer of the Group.

Amjad Al Rahal
Manager Automation Services, ENOC

Speaker, Amjad Al Rahal, Manager Automation Services, ENOC

ENOC and Microsoft’s JV to Pilot AI-Powered Service Station of the Future

As Head of Retail Automation, Amjad Al Rahal has a proven record of 33 years’ experience in implementing Innovative and intelligent IT and business solutions leading to process optimization, efficiency and operation control. Amjad has extensive domain knowledge in Smart Retailing, Payments, Online Services, e-Banking and e-Governments with high experience in intellgent digital twins, IOT integration and M2M automation.

Kurt Dillen, VP Business Development & Tim Firkins, Business Development EMEA, Wetstock Business

Workshop Leader, Kurt Dillen, VP Business Development & Tim Firkins, Business Development EMEA, Wetstock Business ,

Unlocking the Power of Forecout Data

Data is everywhere, but how do we use it to our advantage? Dover Fueling Solutions discuss how the interpretation and synchronisation of real-time data can drive fuel business success, enhancing the customer experience, increasing profit and improving efficiency.


Ani Dave & SALT (the robot)
MD, CX Unicorn (a Joseph Group Company)

Ignite Session, Ani Dave & SALT (the robot), MD, CX Unicorn (a Joseph Group Company)

Digitising Project Management

With the help of SALT (a fully customisable humanoid robot), this session will look at digitizing processes for large-scale projects to not only save time but also make retail brand rollout very efficient. With a customised RVI Project Management Application, fuel retailers can now track, manage and analyse project workflows in just a few clicks without going through hundreds of emails and lengthy paperwork.


Robert Onion
Chairman, Circle Brands

Ignite Session, Robert Onion, Chairman, Circle Brands

Top Tips for Creating a Winning Fuel Retail Brand

Using examples from international best practice in fuel retailing, the presentation illustrates the key points in creating winning retail concepts. With a focus on innovative fuel retailers and stand out brands the presentation is rich in 'food for thought' on how to evolve your brand.

Petrol Station Visit

Site visit, ENOC, Petrol Station Visit

Optional site visit to ENOC’s state of the art Oud Metha service station

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Event Partners


Dover Fueling Solutions

Dover Fueling Solutions (DFS) is comprised of the product brands of ClearView, Fairbanks, ProGauge, Tokheim, Wayne Fueling Systems and OPW’s Fuel Management Systems, and delivers advanced fuel dispensing equipment, electronic systems and payment, automatic tank gauging and wetstock management solutions to customers worldwide.

Franke Coffee Systems

Franke Coffee Systems is a world-leading solution provider for professional coffee making. The product range includes fully automatics, semi-automatics, traditionals, capsule machines, and specialty craft brewers. Our passion for the best coffee quality motivates us to elevate the customer experience through state-of-the-art innovations.


dt360 is a digital transformation company that enables organizations achieve world-class digital supply chain, enriched digital experiences and cognitive analytics for enhanced operations and maintenance.

Joseph Group

Specialists in RVI re-branding and roll-outs for Fuel Retailers. Having over 40 years experience, 700,000 sq. ft. facility, Joseph Group is the Middle East & Africa’s largest signage manufacturer. We provide clients with design,development, prototyping, manufacturing and project management solutions.

PetrolPlaza is the primary online business-to-business information source for decision makers in the petrol retailing, fuel logistics and car wash market.


UNITIexpo is the leading European trade fair for the retail petroleum and car wash industries. The biennial event provides a unique opportunity for exhibitors and visitors to develop business relationships with customers and professionals alike.

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