VetForumUK 2021

October 5-6, 2021

De Vere Cotswold Hotel

After months of uncertainty and remote working, the need to connect and learn is more important than ever. VetForum UK on October 5-6 at the DeVere Cotswold, Cirencester brings you that opportunity.

For the first time, VetForum will take place in the UK. The overwhelming consensus has been that virtual is no real substitute for in-person connection. Our decision to move the event to the UK is motivated by our desire to get back to physical events as quickly as possible. We hope the new UK location will make the decision to join us easier than ever!

The forum is designed for supplier companies to meet with owners, managing directors and procurement specialists of vet groups throughout the UK and Europe, by way of pre-arranged meetings, conference and networking opportunities.


Access to the most innovative vet groups and suppliers in the region, showcasing some of the industry’s most innovative products and services.

Hear from thought leaders and best in class practitioners.

Tailor your own program of one-to-one meetings, to ensure that the delegates sitting opposite you tick all the boxes on your list of business aspirations. 

Our content will encourage constructive dialogue – with presentations that address the most current and pressing issues; their complexities and solutions.

Cut to the chase – our invitation-only policy means you’ll only meet with the decision makers.

Network with your peers during first-class, interactive social events designed to develop and strengthen relationships in our hand-picked, luxury locations.



Alison Lambert

Founder of Onswitch


Matthew Flann

Managing Director, Pennard Vets


Pete Wedderburn

Journalist/Owner, Brayvet


Alison worked in practice for several years before pursuing a career with Hills Pet Nutrition and MARS, discovering the customer experience passion that her award-winning company, Onswitch, is renowned for today.

Onswitch promotes customer-centred practice, so that pets, horses and livestock receive better care; providing research, marketing, CPD and business consultancy with an effective, innovative, straight-talking and client-led approach.

Alison is Honorary Associate Professor at Nottingham University’s School of Veterinary Medicine and Science. She is published widely, regularly speaks at key international veterinary congresses and events, and was given the AVA’s Veterinary Business Thought Leader award in 2019.

Matthew graduated from the Royal Veterinary College in 1999 and is now Managing Director of Pennard Vets. Recently, Pennards has become one of the only practices in the UK to have been transfered into employee ownership.

Matthew will speak at VetForum on the benefits of employee ownership trusts as an alternative strategy for growth.

Peer-to-Peer Session: Truths We Were Told When We Qualified That Turned Out To Be Wrong

Dr Pete Wedderburn qualified as a veterinarian from Edinburgh, Scotland in 1985. He has worked in his own 4-veterinarian companion animal practice in Bray, County Wicklow, Ireland, since 1991. Pete is well known as a media veterinarian in Ireland and the UK, with a weekly breakfast television slot on TV3 for the past fifteen years. He has also presented prime time television programmes (TV3’s “Animal A&E”) as well as contributing regularly to national radio programmes. Pete is a prolific writer on animal topics, with a weekly feature in the Independent network of a dozen regional newspapers since 1995, a weekly column in the Evening Herald since 2006, a weekly column in the UK’s Daily Telegraph since 2007, and many others too.

"A lot of thought had gone into the curation of the program; we took away a ton of information we wouldn’t have heard anywhere else. Here, suppliers are not just talking to procurement; it’s the directors and managers of the business. We were able to ask questions that build relationships, which makes us want to re-engage and sign-off on new and existing purchases."

Group Operations Director, Linnaeus Group

"A great mix of people – some corporates I had never met, and would never get a chance to meet; others I had only spoken to via email. I sat opposite a key contact last night – someone I have tried to email for months; it's fantastic - I've had more time with him over the past day than I've ever had with him; we have created a relationship. That is worth millions. That meeting alone was worth the price."

- General Manager, iM3



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VetForum will take place in the UK for the first time at the De Vere Cotswold Hotel, set amongst 152 lakes in this stunning part of the country. We want to get back to face-to-face connection as quickly as possible and holding our UK events at home is just one of the ways that we're making that happen. Don't worry though, The De Vere Cotswold Hotel offers all of the luxury amenities, social opportunities and oudoor activities that you've come to expect from an OpenRoom event - with the added benefit of a convenient and beautiful location.

How to get there

The De Vere Cotswold Hotel is situated off the A419, 3 miles from Cirencester and only 20 minutes from junction 15 of the M4 and junction 11a of the M5. Free car parking is available for hotel guests.
Kemble is the nearest railway station. Connections can be made to Kemble via Swindon or Cheltenham.
Bristol Airport and Birmingham Airport are closest to the hotel. Birmingham Airport is about 2 hours by car, whilst Bristol Airport is just over an hour’s drive.

Booking Acommodation

To book extra night accommodation, please contact jerome@openroomevents.com 


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