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ABOUT US

OpenRoom is based in London and was founded in 2004 with a launch business forum in India. The company initially specialised in oil and gas but has expanded its portfolio to include events covering retail, healthcare (dental, pharmacy, optical/audio) and veterinary.

At the heart of everything we do are our company values. We care about our clients and about building events that deliver value to all our delegates. Our business depends on nurturing strong relationships with customers, business partners and suppliers. Everyone in our team is committed to delivering results and high quality events for our delegates. We foster an entrepreneurial spirit, not just seeking feedback but acting on it. We're proud of what we do; always learning, always improving.

CLOSER STILL MEDIA TO PARTNER WITH OPENROOM EVENTS

We’re thrilled to announce that CloserStill Media, the organiser of market-leading business events, exhibitions and conferences, has partnered with us, through acquiring a major stake in the business.

“Partnering with the OpenRoom team brings a unique set of skills and event formats to CloserStill Media, while allowing us access to new markets and building on existing ones, and we couldn’t be more excited to welcome Fiona and Emma, as well as their team, to the business” said Gareth Bowhill, CEO of CloserStill Media.

CloserStill Media is one of the fastest growing global events businesses, operating best-in-class business-to-business events throughout the UK, US, Europe and Asia, with operations in the UK, New York, California, Germany, Spain and Singapore. The company delivers events across a range of industry verticals including veterinary, dental, healthcare, learning and HR, enterprise technologies and eCommerce, including the London Vet Show, Cloud Expo Europe, New York Vet, The Pharmacy Show, Learning Technologies and The Dentistry Show.

“Since our first time speaking with the OpenRoom team we were excited about the differentiated way in which they serve their communities,” said Matthew Butler, MD CloserStill Media. “The OpenRoom team shares our passion and values in delivering best-in-class events, and we look forward to working together with them.”

CloserStill Media is the ideal partner for OpenRoom, and we couldn’t be happier. There are so many synergies between the two businesses and working with CloserStill will bring innovation and a wealth of expertise which can only benefit you, our clients. We’ll retain our existing operating structure with Fiona and Emma leading the business as managing partners, working alongside CloserStill Media’s leadership.

OUR TEAM

FIONA HORAN

DIRECTOR

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EMMA FAURE

DIRECTOR

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ANNABEL DALEY

HEAD OF MARKETING AND EVENT PRODUCTION

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SANDRA AGYAPONG

MARKETING EXECUTIVE

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DOMINIC HORAN

GROUP SALES MANAGER

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LUCY HOGG

GROUP ACCOUNT MANAGER

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BELLA PERRY

GROUP ACCOUNT MANAGER

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JOSS VARNEY

GROUP SALES MANAGER

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CHRISTOPHER STEELE

ACCOUNT MANAGER

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DAISY CARDOE

SALES MANAGER

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MATT TRIAY

SALES MANAGER

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ZINEB DIGUA

SENIOR OPERATIONS EXECUTIVE

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WILL BOURNE

SALES EXECUTIVE

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IZZY OLIVER

ACCOUNT EXECUTIVE

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LUCIA HALL

ACCOUNT EXECUTIVE

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GRACIE GROVES

EVENT ADMINISTRATOR

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Emily Crawford

Operations Executive

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FLO DALEY

HEAD OF SECURITY

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Fiona began her career in marketing, working with trade exhibition organiser Blenheim. There she was responsible for a small group of trade shows including the Forecourt Show, which ultimately led to the PetroForum events. Spotting a gap in the market, Fiona founded OpenRoom in 2004.

Emma's early career included spells at Blenheim and Reed Exhibitions Group where she worked as Marketing Manager on a host of industry trade shows. She then ran her own marketing and PR consultancy, Out of House Marketing, before founding OpenRoom in 2004.

Annabel has been with OpenRoom since 2008, and before that worked for two major London advertising agencies. As OpenRoom's first employee, she's had almost every role in the company bar Managing Director, but eventually found her niche taking care of the company's marketing and creative output. With an eagle eye for detail, she keeps a check on pantone colours, fonts and the OpenRoom team's design disasters ;-)

Sandra graduated from the University of Kent with a degree in Event Design & Production. Sandra joined Open Room in 2019, as Marketing Executive, bringing her creative flair and boundless knowledge of design software to the marketing department - her nickname is Queen Adobe. Outside work, Sandra is decorating and setting the scene for lavish weddings & events.

Dominic joined the business during the pandemic after graduating from Newcastle University. He helped launch the company’s virtual and hybrid products and is now part of the sales team, looking after ReFuel and Pharmacy clients around the world. In his spare time, he designs & prints clothing (including OpenRoom’s sportswear). 

Lucy is a recent graduate from Sydney University where she studied a Bachelor of Modern Languages. She’s part of the account management team with a focus on the Fuel Retail and Veterinary events. Lucy loves to travel, play sports and relax with friends on the weekend.

Bella graduated from the University of Liverpool in 2019 with a degree in Psychology, which included a mental health placement in Sri Lanka. Post-university, she worked as a Digital Media Intern at a ski academy in Tignes, France. Bella joined as an Account Manager in 2021 and works closely with Fiona and Lucy, as well as the wonderful Sales Team.  Outside of work, Bella is a member of The HAC as an army reservist.

Joss built his experience in events and sales through a number of different channels since university. His previous job as Pop-ups/Events Manager at a London-based flower delivery firm really cemented his love for being client-facing. Residing in Clapham, you will often find Joss relaxing to the sultry sounds of his favourite deathcore and progressive nu-metal bands.

Christopher graduated from Bristol University with a degree in French studies. After a short stint working for a London Christmas tree company, he joined the buyer recruitment team as Account Executive, working across the Eyecare and ReFuel Forums. He's our resident linguist, and outside work, he can be found walking his dog Tommy in Richmond Park or catching up with his friends over some drinks. We've also heard he has a grade 8 in cello and are working on persuading him to be the entertainment at our next event.

After achieving a Distinction Honours at the Oxford Media & Business School, Daisy began her working life in estate agency, where she honed her fabulous Excel skills and sunny, client-facing demeanour. Fortunatley, she decided estate agency wasn't for her, and joined the Sales Team as an Executive working on our Vet events. She's perfectly open about her love for Harry Styles and spends as much time as she can on the ski slopes.

After finishing his degree in psychology from Bristol University, Matt embarked on a number of ventures from his home in Southern Spain, including yacht maintenance, selling wine and covid testing kits (though not together), recording a podcast, and taking a UX/UI design course. Finding no traction with these, he discovered OpenRoom and joined as Sales Executive. Matt is honing his sales skills bringing in new and exciting companies to our ever growing ReFuel Forums. Outside of the office, we've heard he's an exceptional football player and are looking forward to seeing him play with our new Closer Still friends!

Zineb is a recent graduate from the University of Leeds where she studied Economics and Politics. She joins Jerome in Operations, researching venues, and ensuring the OpenRoom wheels run smoothly. Outside of work, Zineb can be found outdoors hiking and climbing.

After a couple of years skiing and paving his way as a chef in Val d’Isère, Will joined the Sales Executive team helping bring in new companies for our Dental and Eyecare events. Aware of his skills in the kitchen, the OpenRoom team are still waiting for that Sunday roast invitation...

Izzy comes to us from Monica Vinader, where she spent the last two years with the Sales Team. Joining the buyer recruitment team as an Account Executive working across all the portfolios, she brings with her a wealth of sales experience, plenty of positivity and a love of all things competitive! At home, Izzy enjoys taking down that high energy a notch or two in the evening with a glass of wine or a bath or both.

Lucia is a recent graduate from the University of Edinburgh. After a four-year Geography degree, learning how to colour in maps, she moved to Mexico where she worked, travelled and ate lots (and lots) of tacos. On returning to London, she joined OpenRoom and the buyer recruitment team. She works across all our events helping to bring in new buyers, and is handy with a bit of Spanish. Outside work, Lu can be found catching up with friends over new food spots around the city (though now she avoids the tacos). 

Gracie traversed the Atlantic Ocean, leaving behind the Rocky Mountains of Denver, Colorado to conquer the stylish streets of London! She recently graduated from Richmond American University in London with a degree in Public Relations and Marketing. She has taken on the role of Event Administrator working closely with the team to put on unforgettable events. Outside of work, you can find her behind a rack of clothes at a fashion event or diving into a pile of accessories at a vintage market. 

During her time pursuing a degree at Newcastle University, Emily discovered her passion for events while working on the events team at a gin distillery in Northumberland. This experience fuelled her desire to pursue her career in events, leading her to the Operations team at Openroom. Outside of work, Emily enjoys exploring her culinary skills and hosting memorable dinner parties.

Flo takes her responsibilities as Head of Security very seriously, monitoring everyone who comes and gos, and barking loudly when she's not sure. When she's not securing the premises, she rampages with Humphrey chasing tennis balls.

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