bringing business to business

ReFuel Europe 2021

ReFuel Europe 2021

November 3-4, 2021

Don Carlos Resort, Marbella

Don Carlos Resort, Marbella | November 3-4, 2021

Embracing the dynamic changes in the European fuel retail market place, PetroForum has changed its name to ReFuel Europe. This rebrand reflects the fast paced moved to mobility and electricfication, the role of the cloud and the digital customer.

With the need to reconnect, re-engage and refresh more important than ever, ReFuel Europe 2021 is perfectly positioned to get the European fuel retail market talking.

With its agenda of pre-arranged one-on-ones, informal networking, lively debate on alternative fuels, the mobility revolution and digitalisation of services, ReFuel Europe will give you a 360 view of what’s needed to take your business forward.

Stuart Groves,
Managing Director, Global Energy Practice, Boston Consulting Group

Keynote Stuart Groves, Managing Director, Global Energy Practice, Boston Consulting Group

What is the Future for Service Stations?

Stuart will be discussing how best to understand and adapt to the major technological disruptions affecting the sector. The most powerful of these are the rise of alternative fuels and electric vehicles, the emergence of new models in mobility, and the evolution of heightened consumer expectations around convenience and personalization. Stuart will offer practicable strategies to ensure that your business can adapt. He’ll draw on some of BCG’s latest research into what a successful business model is likely to look like for fuel retailers in 2030.

This session is one that forward-thinking fuel retailers will not want to miss.

Ross Douglas,
Founder & CEO, Autonomy

Ignite Sessions Ross Douglas, Founder & CEO, Autonomy

Mobility Moving Forwards: How people and goods will get from A to B in 2050

Douglas is the founder of Autonomy Paris – an event that brings innovators, policy makers, press and public together in Paris once a year to experience and build future mobility solutions. Now in its 4th year, Autonomy has become the most important international gathering for the urban mobility community.

Douglas' talk will provide attendees a snapshot of what mobility in our cities is likely to look like in 2050.

Blanca Vasquez

Testimonial Blanca Vasquez BP

"PetroForum Europe has been the perfect example of how people make the difference when talking about business. A great opportunity to expand your network and connect with suppliers in a very efficient way. It was a perfect combination of hard work and leisure!"

Laurens Bakker

Testimonial Laurens Bakker ExxonMobil

"PetroForum is a great event to meet people from each aspect of the business, to expand your network and to learn about what’s new. The organization is friendly, professional and experienced; everything is well taken care of."

Mirela Jianu

Testimonial Mirela Jianu ENI

"A great event with your team paying attention to every detail and ensuring that we got the most out of the event and the one-to-one meetings. A very productive two days."

Tim Firkins
Dover Fueling Solutions

Testimonial Tim Firkins Dover Fueling Solutions

"It is the quality of the people - delegates and organisers - that make an industry event stand out and once again you had the balance spot on."

Supplier snapshots

Elevator Pitches Supplier snapshots

Fast-paced, 45-second insights from innovative suppliers.

Ideas worth sharing

Ignite Sessions Ideas worth sharing

Short, sharp, insightful sessions to ignite your curiosity.

Register below to attend this event.

Suppliers Register online

Oil Companies Register online

Join the conversation

Have any questions?

+44 20 8222 8837

Event Partners


BiCA is a leading provider of fuel and retail technology solutions. Our mission is to empower businesses all over the world with the most advanced cloud POS system removing all boundaries of physical infrastructure. CiRRUS is BiCA’s future-proof and cloud base Point of Sale software. Customers can enhance their user experience with a flexible point of service. Our innovative SAAS model allows using all functionalities on any browser or type of device.

Franke Coffee

Franke Coffee Systems is a world-leading solution provider for professional coffee making. The product range includes fully automatics, semi-automatics, traditionals, capsule machines, and specialty craft brewers. Our passion for the best coffee quality motivates us to elevate the customer experience through state-of-the-art innovations. is the primary online business-to-business information source for decision makers in the petrol retailing, fuel logistics and car wash market.


UNITIexpo is the leading European trade fair for the retail petroleum and car wash industries. The biennial event provides a unique opportunity for exhibitors and visitors to develop business relationships with customers and professionals alike.

The venue

Just 30 minutes from Malaga Airport, the Hotel Don Carlos with its beachfront location and acres of sub-tropical gardens, is the perfect location for this event.

Get in touch with us

+44 (0)20 8222 8837


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