ReFuelForumEurope 2021

November 3-4, 2021

Don Carlos Resort, Marbella

Embracing the dynamic changes in the European fuel retail market place, PetroForum has changed its name to ReFuel Europe. This rebrand reflects the fast paced moved to mobility and electricfication, the role of the cloud and the digital customer.

With the need to reconnect, re-engage and refresh more important than ever, ReFuel Europe 2021 is perfectly positioned to get the European fuel retail market talking.

With its agenda of pre-arranged one-on-ones, informal networking, lively debate on alternative fuels, the mobility revolution and digitalisation of services, ReFuel Europe will give you a 360 view of what’s needed to take your business forward.


Access to the most innovative retailers and suppliers in the region, showcasing some of the industry’s most innovative products and services.

Hear from thought leaders and best in class practitioners.

Tailor your own program of one-to-one meetings, to ensure that the suppliers sitting opposite you tick all the boxes on your list of business aspirations. 

Our content will encourage constructive dialogue – with presentations that address the most current and pressing issues; their complexities and solutions.

Cut to the chase – our invitation-only policy means you’ll only meet with the decision makers.

Network with your peers during first-class, interactive social events designed to develop and strengthen relationships in our hand-picked, luxury locations.



Ross Douglas

Founder & CEO Autonomy


Stuart Groves

Managing Director, Boston Consulting Group


Jan-Harman Akkerman

CEO TanQyou


Mobility Moving Forwards: How people and goods will get from A to B in 2050

Ross is the founder of Autonomy Paris – an event that brings innovators, policy makers, press and public together in Paris once a year to experience and build future mobility solutions. Now in its 4th year, Autonomy has become the most important international gathering for the urban mobility community.

Ross' talk will provide attendees a snapshot of what mobility in our cities is likely to look like in 2050.


What is the future for service stations?

Stuart will be discussing how best to understand and adapt to the major technological disruptions affecting the sector. The most powerful of these are the rise of alternative fuels and electric vehicles, the emergence of new models in mobility, and the evolution of heightened consumer expectations around convenience and personalization. Stuart will offer practicable strategies to ensure that your business can adapt. He’ll draw on some of BCG’s latest research into what a successful business model is likely to look like for fuel retailers in 2030.

This session is one that forward-thinking fuel retailers will not want to miss.


Jan-Harman will lead the fuel retailers' discussion group on the digital customer - Digitise Now!


BiCA is a leading provider of fuel and retail technology solutions. Our mission is to empower businesses all over the world with the most advanced cloud POS system removing all boundaries of physical infrastructure.

CiRRUS is BiCA’s future-proof and cloud base Point of Sale software. Customers can enhance their user experience with a flexible point of service. Our innovative SAAS model allows using all functionalities on any browser or type of device.



Franke Coffee Systems is a world-leading solution provider for professional coffee making. The product range includes fully automatics, semi-automatics, traditionals, capsule machines, and specialty craft brewers. Our passion for the best coffee quality motivates us to elevate the customer experience through state-of-the-art innovations.


petrolplaza.com is the primary online business-to-business information source for decision makers in the petrol retailing, fuel logistics and car wash market.



"ReFuelForum Europe has been the perfect example of how people make the difference when talking about business. A great opportunity to expand your network and connect with suppliers in a very efficient way. It was a perfect combination of hard work and leisure!"

Operational Integration and Business Change Specialist, BP

"It is the quality of the people - delegates and organisers - that make an industry event stand out, and once again you had the balance spot on."

- Business Development Director, Dover Fueling Solutions


Unique Resort & Spa in the heart of Costa del Sol. The Hotel Don Carlos is a beautiful beachfront property that boasts acres of sub-tropical gardens. 

How to get there

10 minutes from Marbella downtown

30 minutes from Málaga airport

45 minutes from Málaga High-Speed train station


Contact Hotel

(+34) 952 768 800 




Av. Zurita, s/n, 29604 Marbella, Málaga, Spain


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