bringing business to business

PetroForumfocus APAC 2021

PetroForumfocus APAC 2021

February 24-25, 2021


Online | February 24-25, 2021

We pioneered the 1:1 concept in-person, and now we can bring you a tried and tested virtual experience. PetroForumfocus delivers a powerful way to source qualified leads and stay in touch with your market. 

More than ever, we need to keep connected, grow our network, share and learn.  We're confident the answer is PetroForumfocus.  

This one-day online event will showcase OpenRoom's USP: pre-arranged one-on-ones with qualified partners. 

Choose the companies you'd like to meet and we'll do the rest. Your program of one-on-one will then be Zoomed seamlessly to wherever you're working.

Your success matters to us: on the day itself, a member of the OpenRoom team will be at your side to make sure everything runs smoothly. Sit back and enjoy this powerful new approach to learning, lead generation and networking.

Arun Rajamani, Partner
Boston Consulting Group

Keynote, Arun Rajamani, Partner, Boston Consulting Group

The future of service stations

Arun will be discussing how best to understand and adapt to the major technological disruptions affecting the sector. The most powerful of these are the rise of alternative fuels and electric vehicles, the emergence of new models in mobility, and the evolution of heightened consumer expectations around convenience and personalization. Arun will discuss practicable strategies to ensure that your business can adapt. He’ll draw on some of BCG’s latest research into what a successful business model is likely to look like for fuel retailers in 2030.

This session is one that forward-thinking fuel retailers will not want to miss.

Brian Jefferson
SVP and GM of Retail, PDI Marketing Cloud Solutions

Guest Speaker, Brian Jefferson, SVP and GM of Retail, PDI Marketing Cloud Solutions

The value of loyalty and personalization in the convenience and fuel retail industry

The recent pandemic has accelerated changes in the way consumers shop and how convenience retailers structure the shopping experience. With many of the changes here to stay and increasing consumer expectations around rewards and personalization, the question is no longer about "if loyalty“ for this industry, but "how do we do it really well“. 

Brian Jefferson, SVP and GM of Retail, PDI Marketing Cloud Solutions, provides his insights on the value around driving loyalty and how retailers can keep their stores running at peak performance now and in the future while providing exceptional, personalized customer experiences

Event Partners

PDI Software

PDI, the leader in enterprise management software for the convenience retail and petroleum wholesale markets, delivers software solutions to connect to intelligent business.

Franke Coffee

Headquartered in Aarburg Switzerland, Franke Coffee is a leading provider of B2B solutions. We rely on a global service and distribution network with 300 partners is the primary online business-to-business information source for decision makers in the petrol retailing, fuel logistics and car wash market.


UNITIexpo is the leading European trade fair for the retail petroleum and car wash industries. The biennial event provides a unique opportunity for exhibitors and visitors to develop business relationships with customers and professionals alike.

Get in touch with us

+44 (0)20 8222 8837


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OpenRoom runs an international portfolio of B2B forums. We bring companies together to meet, share, build relationships and grow their businesses.


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