VetForumUSA 2023

September 27-28, 2023

Hyatt Hill Country Resort, San Antonio

VetForum USA heads to San Antonio

VetForum is the single most efficient way to meet industry decision makers across North America, in one place, at one time.

Over two days, VetForum will connect owners and operators of veterinary corporates and GPOs with technology, equipment and business service providers. The agenda follows the unique OpenRoom format; combining talks from industry leaders, hosted roundtable sessions and our signature programme of speed-meetings between group decision makers and vendors.


Access to some of the best veterinary corporates and vendors in the region, showcasing the industry’s most innovative products and services.

Hear from thought leaders and best-in-class practitioners. Our content will encourage constructive dialogue – with presentations that address the most current and pressing issues, their complexities and solutions.

Tailor your own program of one-to-one meetings, to ensure that the people sitting opposite you tick all the boxes on your list of business aspirations. 

Cut to the chase – our invitation-only policy means you’ll only meet with the decision makers.

Network with your peers in a luxury location, through first-class social events, designed to develop and strengthen relationships.




Bruce Truman

Founder, BLT & Innovation Group


Stacy Pursell

CEO, The VET Recruiter


Candise Goodwin

Founder, Outlier Advisors


Walter Brown

Veterinary Technician Liaison, United Veterinary Care


Bob Murtuagh

DVM, MS, Thrive Pet Healthcare

Bruce is a pet technology business executive with expertise in emerging digital technologies, virtual care, and business development. 

His advisory board positions include: Basepaws - a leader in feline health, providing at-home genetics and biome testing;  NAVC Retriever - a leading recruiting app for veterinary practices; and 2 PetTech startups in stealth mode. 

His volunteer work includes his role as a founding board member of the Veterinary Virtual Care Association (VVCA), along with ten other industry leaders. Bruce is a past president of VetPartners.org - the non-profit association of veterinary business experts, and a strategic advisor to CATalyst Council.


It’s never been as difficult as it is right now to recruit and hire within the Veterinary profession. However, according to the Bureau of Labor Statistics, the degree of difficulty is only going to increase. So, what can employers do, both now and in the future?

In this information-packed but quick 20 session for the VET Forum, Stacy Pursell, founder and CEO of The VET Recruiter, will explain why traditional recruiting approaches will not hire today’s top talent. She’ll also address why and how the C-suite must take a bigger role in ensuring that their organization is branded properly and the best candidates are effectively recruited. Among the topics Stacy will address include: 

  • Why the margin for error in terms of hiring may be less than zero
  • The many obvious (and hidden) costs of leaving a position vacant
  • The importance of stellar employer branding and becoming an “employer of choice”
  • Why talent acquisition is a strategic business investment
  • Why talent acquisition should not fall under HR
  • Why and when using a recruiting firm makes business sense

The dynamics have changed within the job market overall and Veterinary profession specifically during the past several years. Join Stacy Pursell for this insightful session and discover why “Either Recruiting Top Talent is #1 at Your Organization . . . or It’s Not.”

Candise will be presenting on 'Epic Fails: lessons I have learned from both sides of the table!'

In the rapidly evolving pet health market, it seems every company is scrambling to change their customer experience to play catch up to what the modern pet parent demands. What this means is that organizations are going through an unprecedented rate of change. Change that can range from complex digital transformation to something as seemingly simple as adding a new service or product offering. Change today almost always involves partnerships, as ecosystems are the future. Last year 82% of B2B Business leaders planned to grow their business by increasing their partnerships and 57% said they used these partnerships to acquire new customers.

Throughout her 12+ years in the pet health industry, Candise has led numerous high profile growth initiatives from both sides of the table - as the customer and vendor. Her experience working with and for some of the most exciting companies in Animal Health includes leading multi-million-dollar digital transformation projects, winning and awarding large global vendor contracts, and dramatically changing the GTM approach for Veterinary service providers. This presentation will walk through real word examples of the most common mistakes Candise has experienced & seen in her years bringing innovative solutions to market- both as a customer and vendor. You will leave with a better understanding of how to improve your odds of success for your growth initiatives and partnerships and hopefully feel a little better about the “mistakes” you have made in your career!

Proper and advanced utilization of Veterinary technicians has been an ongoing conversation in veterinary medicine. With new emerging technologies, utilizing these professionals and their training to advance our profession has become more critical than ever. In this lecture, we will discuss Ideas and theories to support the advancement of veterinary technology and the veterinary technician's role.

"We had a great time and were able to bring back some items of interest to help the hospital become more efficient and hopefully alleviate some strain on our staff.  We were able to meet with many vendors at a time instead of playing phone or email tag with them. I will say 15 minutes flies by when you are getting some good info.  

Parkwood Animal Hospital

"Extremely well-organized, with outstanding communication from the event team and high-quality participants. There was a perfect mix of seminars and meeting times - we'll clearly get a strong ROI from attending. Oh, and it was a lot of fun!"

- CEO, Inulogica


The Hyatt Hill Country Resort and Spa is just 20 minutes from San Antonio International Airport and the famous downtown River Walk.  Hill Country is a secluded resort with a 27-hole onsite golf club, exceptional amenities and a rich history of authentic Texas hospitality. 

How to get there

Hyatt Regency Hill Country Resort & Spa is a 25 minute drive from San Antonio International Airport

Contact the Hotel

+1 210 647 1234


9800 Hyatt Resort Drive, San Antonio, Texas, United States, 78251






© OpenRoom. All Rights Reserved. Registered Number 65304988

Website by Simon Woolverton


Please enter your email address or username and we will email you with a link to create a new password.




Please enter your email address and we will email your booking reference.