VetForumUSA 2023

Bruce is a pet technology business executive with expertise in emerging digital technologies, virtual care, and business development. 

His advisory board positions include: Basepaws - a leader in feline health, providing at-home genetics and biome testing;  NAVC Retriever - a leading recruiting app for veterinary practices; and 2 PetTech startups in stealth mode. 

His volunteer work includes his role as a founding board member of the Veterinary Virtual Care Association (VVCA), along with ten other industry leaders. Bruce is a past president of VetPartners.org - the non-profit association of veterinary business experts, and a strategic advisor to CATalyst Council.

It’s never been as difficult as it is right now to recruit and hire within the Veterinary profession. However, according to the Bureau of Labor Statistics, the degree of difficulty is only going to increase. So, what can employers do, both now and in the future?

In this information-packed but quick 20 session for the VET Forum, Stacy Pursell, founder and CEO of The VET Recruiter, will explain why traditional recruiting approaches will not hire today’s top talent. She’ll also address why and how the C-suite must take a bigger role in ensuring that their organization is branded properly and the best candidates are effectively recruited. Among the topics Stacy will address include: 

• Why the margin for error in terms of hiring may be less than zero
• The many obvious (and hidden) costs of leaving a position vacant
• The importance of stellar employer branding and becoming an “employer of choice”
• Why talent acquisition is a strategic business investment
• Why talent acquisition should not fall under HR
• Why and when using a recruiting firm makes business sense

The dynamics have changed within the job market overall and Veterinary profession specifically during the past several years. Join Stacy Pursell for this insightful session and discover why “Either Recruiting Top Talent is #1 at Your Organization . . . or It’s Not.”

Candise will be presenting on 'Epic Fails: lessons I have learned from both sides of the table!'

In the rapidly evolving pet health market, it seems every company is scrambling to change their customer experience to play catch up to what the modern pet parent demands. What this means is that organizations are going through an unprecedented rate of change. Change that can range from complex digital transformation to something as seemingly simple as adding a new service or product offering. Change today almost always involves partnerships, as ecosystems are the future. Last year 82% of B2B Business leaders planned to grow their business by increasing their partnerships and 57% said they used these partnerships to acquire new customers.

Throughout her 12+ years in the pet health industry, Candise has led numerous high profile growth initiatives from both sides of the table - as the customer and vendor. Her experience working with and for some of the most exciting companies in Animal Health includes leading multi-million-dollar digital transformation projects, winning and awarding large global vendor contracts, and dramatically changing the GTM approach for Veterinary service providers. This presentation will walk through real word examples of the most common mistakes Candise has experienced & seen in her years bringing innovative solutions to market- both as a customer and vendor. You will leave with a better understanding of how to improve your odds of success for your growth initiatives and partnerships and hopefully feel a little better about the “mistakes” you have made in your career!

Proper and advanced utilization of Veterinary technicians has been an ongoing conversation in veterinary medicine. With new emerging technologies, utilizing these professionals and their training to advance our profession has become more critical than ever. In this lecture, we will discuss Ideas and theories to support the advancement of veterinary technology and the veterinary technician's role.

Dr Thom Jenkins MA VetMB MRCVS Thom is a vet and has run veterinary clinic groups internationally. He has sat on the board of and been an advisor to companies both within and outside of the veterinary sector. He is the CEO and Co-founder of PetsApp, a client engagement tool providing client communication, reminders, appointment booking and digital payments to hundreds of clinics and thousands of veterinary professionals. Thom is proud of the work the PetsApp pack have done in alleviating the load on veterinary teams facilitating business growth, while improving the care received by pets and their owners.

Emmitt Nantz has been leading veterinary operations as a career for nearly 20 years. At this year’s VetForum USA, Emmitt is representing Inventory Ally, a cloud based solution for optimizing inventory replenishment by leveraging order history data instead of PIMS data.  Hospitals are realizing a reduction in Cost of Goods Sold and inventory carry costs by optimizing inventory replenishment to meet the specific needs of the hospital for every item.  Hospital teams are reporting up to 8 hours per week of time saved managing their inventory and EBITDA is growing by 2-6 points in most locations.  

Ryan Leech, a dynamic force in the captivating world where veterinary medicine and technology converge! With a diverse background that includes exploring cutting-edge innovations at Fortune 100 companies, consulting with and co-founding a veterinary consolidator, and even hosting The Bird Bath podcast, Ryan is always in the know when it comes to exciting developments in the veterinary industry. Currently serving as the Sr. Director of Strategic Partnerships at Digitail, an all-in-one veterinary software that's harnessing the transformative power of AI in veterinary medicine, Ryan is at the forefront of this exhilarating tech revolution.

Susannah Orsuga brings a 20-year successful track record in the commercialization and growth of technology solutions and data-enabled services. She is passionate about supporting the advancement of the veterinary profession, practices, and pet owners through greater clarity on how data is managed, the right of veterinarians to choose which partners and/or services will significantly improve the success of their practices, and the value of data to veterinarians. Susannah has held leadership positions at industry-leading companies IDEXX Laboratories and Vetsource, prior to joining Bitwerx as Chief Revenue Officer.

Dr Thom Jenkins MA VetMB MRCVS Thom is a vet and has run veterinary clinic groups internationally. He has sat on the board of and been an advisor to companies both within and outside of the veterinary sector. He is the CEO and Co-founder of PetsApp, a client engagement tool providing client communication, reminders, appointment booking and digital payments to hundreds of clinics and thousands of veterinary professionals. Thom is proud of the work the PetsApp pack have done in alleviating the load on veterinary teams facilitating business growth, while improving the care received by pets and their owners.

Emmitt Nantz has been leading veterinary operations as a career for nearly 20 years. At this year’s VetForum USA, Emmitt is representing Inventory Ally, a cloud based solution for optimizing inventory replenishment by leveraging order history data instead of PIMS data.  Hospitals are realizing a reduction in Cost of Goods Sold and inventory carry costs by optimizing inventory replenishment to meet the specific needs of the hospital for every item.  Hospital teams are reporting up to 8 hours per week of time saved managing their inventory and EBITDA is growing by 2-6 points in most locations.  

Ryan Leech, a dynamic force in the captivating world where veterinary medicine and technology converge! With a diverse background that includes exploring cutting-edge innovations at Fortune 100 companies, consulting with and co-founding a veterinary consolidator, and even hosting The Bird Bath podcast, Ryan is always in the know when it comes to exciting developments in the veterinary industry. Currently serving as the Sr. Director of Strategic Partnerships at Digitail, an all-in-one veterinary software that's harnessing the transformative power of AI in veterinary medicine, Ryan is at the forefront of this exhilarating tech revolution.

Susannah Orsuga brings a 20-year successful track record in the commercialization and growth of technology solutions and data-enabled services. She is passionate about supporting the advancement of the veterinary profession, practices, and pet owners through greater clarity on how data is managed, the right of veterinarians to choose which partners and/or services will significantly improve the success of their practices, and the value of data to veterinarians. Susannah has held leadership positions at industry-leading companies IDEXX Laboratories and Vetsource, prior to joining Bitwerx as Chief Revenue Officer.

Dr Thom Jenkins MA VetMB MRCVS Thom is a vet and has run veterinary clinic groups internationally. He has sat on the board of and been an advisor to companies both within and outside of the veterinary sector. He is the CEO and Co-founder of PetsApp, a client engagement tool providing client communication, reminders, appointment booking and digital payments to hundreds of clinics and thousands of veterinary professionals. Thom is proud of the work the PetsApp pack have done in alleviating the load on veterinary teams facilitating business growth, while improving the care received by pets and their owners.

Emmitt Nantz has been leading veterinary operations as a career for nearly 20 years. At this year’s VetForum USA, Emmitt is representing Inventory Ally, a cloud based solution for optimizing inventory replenishment by leveraging order history data instead of PIMS data.  Hospitals are realizing a reduction in Cost of Goods Sold and inventory carry costs by optimizing inventory replenishment to meet the specific needs of the hospital for every item.  Hospital teams are reporting up to 8 hours per week of time saved managing their inventory and EBITDA is growing by 2-6 points in most locations.  

Ryan Leech, a dynamic force in the captivating world where veterinary medicine and technology converge! With a diverse background that includes exploring cutting-edge innovations at Fortune 100 companies, consulting with and co-founding a veterinary consolidator, and even hosting The Bird Bath podcast, Ryan is always in the know when it comes to exciting developments in the veterinary industry. Currently serving as the Sr. Director of Strategic Partnerships at Digitail, an all-in-one veterinary software that's harnessing the transformative power of AI in veterinary medicine, Ryan is at the forefront of this exhilarating tech revolution.

Susannah Orsuga brings a 20-year successful track record in the commercialization and growth of technology solutions and data-enabled services. She is passionate about supporting the advancement of the veterinary profession, practices, and pet owners through greater clarity on how data is managed, the right of veterinarians to choose which partners and/or services will significantly improve the success of their practices, and the value of data to veterinarians. Susannah has held leadership positions at industry-leading companies IDEXX Laboratories and Vetsource, prior to joining Bitwerx as Chief Revenue Officer.

Dr Thom Jenkins MA VetMB MRCVS Thom is a vet and has run veterinary clinic groups internationally. He has sat on the board of and been an advisor to companies both within and outside of the veterinary sector. He is the CEO and Co-founder of PetsApp, a client engagement tool providing client communication, reminders, appointment booking and digital payments to hundreds of clinics and thousands of veterinary professionals. Thom is proud of the work the PetsApp pack have done in alleviating the load on veterinary teams facilitating business growth, while improving the care received by pets and their owners.

Emmitt Nantz has been leading veterinary operations as a career for nearly 20 years. At this year’s VetForum USA, Emmitt is representing Inventory Ally, a cloud based solution for optimizing inventory replenishment by leveraging order history data instead of PIMS data.  Hospitals are realizing a reduction in Cost of Goods Sold and inventory carry costs by optimizing inventory replenishment to meet the specific needs of the hospital for every item.  Hospital teams are reporting up to 8 hours per week of time saved managing their inventory and EBITDA is growing by 2-6 points in most locations.  

Ryan Leech, a dynamic force in the captivating world where veterinary medicine and technology converge! With a diverse background that includes exploring cutting-edge innovations at Fortune 100 companies, consulting with and co-founding a veterinary consolidator, and even hosting The Bird Bath podcast, Ryan is always in the know when it comes to exciting developments in the veterinary industry. Currently serving as the Sr. Director of Strategic Partnerships at Digitail, an all-in-one veterinary software that's harnessing the transformative power of AI in veterinary medicine, Ryan is at the forefront of this exhilarating tech revolution.

Susannah Orsuga brings a 20-year successful track record in the commercialization and growth of technology solutions and data-enabled services. She is passionate about supporting the advancement of the veterinary profession, practices, and pet owners through greater clarity on how data is managed, the right of veterinarians to choose which partners and/or services will significantly improve the success of their practices, and the value of data to veterinarians. Susannah has held leadership positions at industry-leading companies IDEXX Laboratories and Vetsource, prior to joining Bitwerx as Chief Revenue Officer.

Dr Thom Jenkins MA VetMB MRCVS Thom is a vet and has run veterinary clinic groups internationally. He has sat on the board of and been an advisor to companies both within and outside of the veterinary sector. He is the CEO and Co-founder of PetsApp, a client engagement tool providing client communication, reminders, appointment booking and digital payments to hundreds of clinics and thousands of veterinary professionals. Thom is proud of the work the PetsApp pack have done in alleviating the load on veterinary teams facilitating business growth, while improving the care received by pets and their owners.

Emmitt Nantz has been leading veterinary operations as a career for nearly 20 years. At this year’s VetForum USA, Emmitt is representing Inventory Ally, a cloud based solution for optimizing inventory replenishment by leveraging order history data instead of PIMS data.  Hospitals are realizing a reduction in Cost of Goods Sold and inventory carry costs by optimizing inventory replenishment to meet the specific needs of the hospital for every item.  Hospital teams are reporting up to 8 hours per week of time saved managing their inventory and EBITDA is growing by 2-6 points in most locations.  

Ryan Leech, a dynamic force in the captivating world where veterinary medicine and technology converge! With a diverse background that includes exploring cutting-edge innovations at Fortune 100 companies, consulting with and co-founding a veterinary consolidator, and even hosting The Bird Bath podcast, Ryan is always in the know when it comes to exciting developments in the veterinary industry. Currently serving as the Sr. Director of Strategic Partnerships at Digitail, an all-in-one veterinary software that's harnessing the transformative power of AI in veterinary medicine, Ryan is at the forefront of this exhilarating tech revolution.

Susannah Orsuga brings a 20-year successful track record in the commercialization and growth of technology solutions and data-enabled services. She is passionate about supporting the advancement of the veterinary profession, practices, and pet owners through greater clarity on how data is managed, the right of veterinarians to choose which partners and/or services will significantly improve the success of their practices, and the value of data to veterinarians. Susannah has held leadership positions at industry-leading companies IDEXX Laboratories and Vetsource, prior to joining Bitwerx as Chief Revenue Officer.

Scribenote is automating documentation for veterinarians. Instead of typing their notes at the end of a long day, or slowly dictating medical records, Scribenote is like an AI scribe in the veterinarian's pocket.

At VetCT we've got your back. From supporting your veterinary teams with fast, accurate, reliable teleradiology reports to our vet-to-specialist teleconsulting advice, our team become an extension of your teams. Our empathetic specialists and fantastic client support team are here for them 24/7, and with our unique clinical warranty, they will have the confidence they need to give great care to their patients while providing excellent service to clients.

Come and talk to us at VetForum about the VetCT difference and find out how you can unlock the benefit of connecting your teams with our expert network of over 200 supportive specialists. For more information, please visit https://us.vet-ct.com/

Otto is how modern veterinary clinics deliver big wins. From managing scheduling snafus and after-hours triage, to orchestrating pre-appointment payments and digital prescription refills, Otto cancels redundancy and frees up to 8 hours each week for your team.